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Applying Motivational Interviewing Skills to Promote Health Screenings and Healthy Behaviors


June 24, 2021
11:00 am - 12:00 pm
Event Category:

This education training is for Illinois Breast and Cervical Cancer (IBCCP) staff and other interested healthcare providers.


  • Explain the basic principles of and spirit of motivational interviewing.
  • Identify which MI skills are best applied during different components of a client encounter (begin with reflection, use open-ended questions, pros/cons of current behavior).
  • Demonstrate useful communication for each of these areas applicable to cervical and breast cancer screening clients.
  • Develop strategies for applying MI skills in your won practice.


Beth Martin RPh; PhD, TTS, FAPhA, is a Professor (CHS) and chair in the Pharmacy Practice Division, and Assistant Dean for Teaching & Learning at the UW – Madison School of Pharmacy.  Her strong passion for health behavior change is evident in her clinical practice and professional teaching where she promotes the optimal use of motivational interviewing to improve patient outcomes. Her clinical expertise is in the areas of migraine headache, tobacco cessation, and older adult medication management and fall prevention.  She uses her practice experience from community and managed care pharmacy to help shape her research initiatives and educational programs.

There is no charge for this webinar.

This webinar will be recorded and available for two months after the live event.

1.0 Nurse Contact Hour

Support for this program comes from the Illinois Department of Public Health, Office of Women’s Health and Family Services.