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PR-Marketing Peer Network Meeting


April 13, 2021
10:00 am - 12:00 pm
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The next PR-Marketing-Development Peer Network Meeting will be held on Tuesday, April 13 from 10 a.m. to noon via Zoom format. Mike Milligan, President, Legato Healthcare Marketing, will be the featured speaker, beginning at 10 a.m. A roundtable discussion will begin between 10:45 and 11 a.m. and will conclude at noon. The topic presented at 10 a.m. is "Professional Development: Elevating Your Role in Your Organization."

This webinar will focus on self-reflection and discussing way to elevate your role as an innovative, strategic leader in your organization. Based on interviews with healthcare CEOs from around the country, learn what attributes these leaders seek in their communication champions, and how you can adapt your approaches to provide maximum value to your organization.

Objectives include:

  • Discussion on expectations leaders have of their marketing and PR professionals
  • Discovering ways to elevate your role in communications
  • Learning to engage with your leaders to receive feedback and implement your plan of action

A roundtable discussion will follow at 11 a.m. and continue until noon.

Mike Milligan, President of Legato Healthcare Marketing, will serve as the featured speaker for the first hour of this meeting. As a healthcare marketing strategist and industry leader, Mike leads his team and clients on a broad range of internal and external marketing and communications activities, including brand positioning and identity; public relations, crisis management and reputation management; marketing strategy; advertising: digital and social; employee communications and engagement; referral development; provider communication and community outreach.