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ICAHN hospital video used as catalyst to tell the 'story of rural'


In an effort to best ‘tell the story’ of critical access hospitals in Illinois, the Illinois Critical Access Hospital Network (ICAHN), Rochelle Community Hospital and TAG Healthcare Marketing have not only created a compelling promotional video, they are also encouraging other small and rural hospitals to do the same.

“With increased numbers of small and rural hospitals closing, in addition to loss of funding, our CEOs deemed educating our communities, counties and policymakers as their number one goal,” said Pat Schou, ICAHN Executive Director. “One of the best ways to do that was the creation of a video. Our sincerest thanks to Mark (Batty, RCH Chief Executive Officer) and TAG Healthcare Marketing for making that happen.”

This project dovetailed from an Illinois critical access hospital survey, conducted by ICAHN in December and January, which identified the need to promote the value of the rural healthcare system and the importance of keeping that system intact. Batty, who serves as chairman of ICAHN’s Issues Committee, offered his hospital to set the scene for filming.

“This video is the first in a series to capture the relevance of rural health, and we feel we have created an example to expand upon,” said Schou. “So far, we’ve had positive feedback from the policymakers and hospital community. They see we have infrastructure and that we are good stewards of money, providing a vital service for our communities and their people.”

Schou added that most Illinois critical access hospitals are among the top employers within their communities and that whenever a CAH is forced to close down, the economy is dramatically affected.

“This video is our proactive approach to explain how these small and rural hospitals are the ‘lifeblood’ of any community…how keeping their doors open means more than just better healthcare but also more jobs and more opportunity. Now, we just need people to hear the message. The dissemination of this video is among the first steps to making that happen.”

To view ‘The Rochelle Story' video, click here.
To view the advocacy version of 'The Rochelle Story' video, click here.

For more information, contact Pat Schou at (815) 875-2999 or Mark Batty at (815) 562-2181.